Indeed, a common theme that could be seen across various areas of the communications industry is the increasing need for official company portals and proactive communications channels to combat brand reputation issues and misinformation.
With this issue of Mobile Mindshare, we hope you will agree that given the opportunity mobile presents, it’s time for us as communications professionals to control our destiny when it comes to selecting the tools we need to be successful in our work.
SUCKS, which joins existing alternative TLDs like . SUCKS domain—not for active use, but simply to avoid a potential brand reputation crisis or public gaffe should ownership fall into the wrong hands.
Similarly, when it comes to an organization’s most important audience – its employees – we also saw many large corporations and organizations having to address negative press and public commentary related to events such as pending mergers and acquisitions, labor disputes, and backfiring marketing and public relations campaigns. They signal a need for unified and controlled communications to both internal and external audiences.
This post gets a little long, but I wanted to explain why I made all of the decisions that I did.